MAP Policy

Mastiff Gears Minimum Advertised Price (MAP) Policy

Effective Date: 1st March 2023

Kookido Ltd. (The holder of Mastiff Gears brand) is committed to maintaining the integrity of our brand and the value of our products. In an effort to protect our brand and support our authorized retailers, we have established a Minimum Advertised Price (MAP) policy.

The MAP policy applies to all authorized retailers of Kookido Ltd.’s products. Under the policy, authorized retailers may not advertise or sell any Kookido Ltd.’s product below the Minimum Advertised Price (MAP) specified by Kookido Ltd.

The MAP for each Kookido Ltd. product is determined by Kookido Ltd. and may be adjusted from time to time at Kookido Ltd.'s sole discretion. Any changes to the MAP will be communicated to our authorized retailers in writing.

The MAP policy applies to all forms of advertising, including but not limited to print, radio, television, billboards, and online advertising. The policy applies to all online platforms, including but not limited to the retailer's own website, third-party marketplaces, and social media platforms.

Enforcement of the MAP policy will be done in a fair and consistent manner. Kookido Ltd. reserves the right to take appropriate action against any authorized retailer who violates the MAP policy, including but not limited to ceasing to supply products to the retailer and revoking the retailer's authorized status.

The MAP policy is not intended to be a price-fixing policy, nor is it intended to restrict the ability of authorized retailers to set their own retail prices. Authorized retailers may sell Kookido Ltd. products at any price they choose. However, they may not advertise or promote Kookido Ltd.’s products at a price below the MAP.

By becoming an authorized retailer of Kookido Ltd.’s products, you agree to adhere to the MAP policy. Failure to comply with the MAP policy may result in the termination of your authorized retailer status.

For more information, please contact us at service@mastiffgears or +1 519 697 6033